Monthly archives: July, 2011

The Formula for Great Back Covers

Your back cover copy is an essential component of your book marketing.  Research tells us that potential book buyers look at the front cover for a brief 3-8 seconds, flip the book over to scan the back cover copy, and then quickly decide to open the book or to put it down. Thus, the words …

The Most Important Sentence in Your Book

Remember the old Peanuts Cartoon? Snoopy, a lovable beagle, wanted to be a writer. There was a recurring story line featuring Snoopy atop his dog house with his old manual typewriter, beginning his book. Snoopy never got further than his opening line, “It was a dark and stormy night.” The first line is the most …