Monthly archives: January, 2012

“Do a Costanza” with Your Book’s Competition

Few authors want to think about competition. It may feel crass or unspiritual to think of competing with other authors. It may frighten you to think that other books have already been written on your topic. Most authors don’t like the idea of crushing their competition and may even avoid looking to see what other …

The 2012 Author’s Word of the Year

Each new year I select a word to focus upon, like a touchstone.  This word becomes a guiding force in all my work.  Last year, the word was community and I built new ways for authors to connect with each other into all the programs and services of Business Building Books. It took me a …