One of the best ways to garner attention for your book is through media interviews. When you appear on radio or television shows or you are featured in a magazine or newspaper, you are viewed as an expert with important information. This media coverage gives you the opportunity to share your information with thousands of new potential readers, which is a huge blessing for authors.
Members of the media are always looking for fresh story angles and new experts to feature. At the same time, they are extremely busy and have scant time for research. So, to successfully use this book marketing strategy, you need to make it super easy for the media to find you and access all the information required for an interview as quickly as possible.
The most effective way to help the media help you is to create a media kit, which contains everything needed to quickly put together a story or interview. Here are 5 tips you can use to create an effective media kit:
- Create a digital media kit. This is nothing more than a page on your website labeled “media”.This page should contain links to download all of the following documents in pdf format. Note that when you create this page, you should refer to yourself in third person as if you hired another person to write this information about you. Refer to yourself as Brenda Jones instead of “I”.
- Write two forms of your author biography. One should be your full bio listing all of your accomplishments and education. The other should be a condensed version of the same material in 100 words or less.
- Create a 50 word introduction for radio or television hosts. Some hosts will write their own introduction, others with just create one on the fly, and many will appreciate having a prepared introduction they can read handed to them.
- Prepare a list of 7-10 questions you would love to be asked during an interview. When you take this step, you’ll feel confident and prepared for interviews. Some hosts will want to ask you other questions but the vast majority will have no time to read your book and will be grateful you’ve saved them time and effort by suggesting questions. If you are willing to take calls or answer questions from listener, note that on your question sheet. Use a phrase like this “Jill will be happy to answer your listeners’ questions about the best way to format their resumes in today’s tight job market.”
- Include both high resolution and low resolution versions of your author photo. In this way, members of the media can download a photo that meets their requirements for print or website posting.
Years ago, authors would create physical media kits with all this information and use overnight postal delivery to deliver them to the media. This process was cumbersome, expensive, and nerve-wracking as you could never be sure your information would reach the media in time. Thanks to the internet, you can create a digital media kit once and simply direct the media to that page quickly and effortlessly, leaving you more time to prepare for that smashing interview!