Breaking news arrived from Amazon.com today. They are starting a new program called Matchbook, which will allow you to bundle your printed book and ebook together, offering a discount if both are purchased at once. For example, if you have a paperback book which sells for $19.95 and the same book in Kindle format for $7.99, you can offer the Kindle version for a price up to $2.99 when the print book is sold. Kind of like when you buy one pair of shoes and get a discount on a second pair.
This program will launch on Amazon in a few weeks. If you have a kindle book and a print book on Amazon now and want to take advantage of this new promotion, follow these steps:
1. Log into your Kindle Direct Publishing Account using this link https://kdp.amazon.com
2. Select the title or titles you want to promote this way in your dashboard
3. Click on the “rights and pricing” tab
4. Select your matchbook pricing- must be $2.99 or less.
5. Hit save.
Amazon will email you when the Matchbook discount is live online.
I’m not sure how many extra books you will sell this way as it is a new and untested program. However, people love a discount so this new program may encourage people to buy your new book in two versions instead of one. Every extra book sale is a win!
What do you think of this new idea?