The days of a long, boring sales letter to sell your book are gone. Web visitors no longer have time or the inclination to spend 15 minutes scrolling down the page before they decide if they want to read your book or not.
Today’s hot new book websites are crisp, easy to navigate, and most link directly with Amazon and other online book sellers to complete the actual sale and fulfillment of the book. This is great news as you don’t have to set up an online shopping cart or cart your books to the post office any longer. By delegating the sale of your book to Amazon, you save time and effort and your increase your book’s visibility on the Amazon search rankings.
When you study really successful book websites you’ll notice another change: the design of the site is almost more important that the words. While strong copy is always a must, today’s winning website combine fewer words with a visually compelling design. That means each word counts and should be carefully chosen.
I’ve put together a quick website tour for you. Look at these websites and notice the design, ease of purchase, and fresh feel. I like different things about each of them, but they are all stellar examples of a leading edge book website.
How do these sites inspire you?
Which ideas will you borrow for your book webpage?
Post your comment below and share your thoughts.