Category «Book Marketing»

A Book Launch to Watch…and Learn From

There’s a book launching today that is taking the internet world by storm.  It’s one of the best book launches I’ve seen in a long time.  There are many key points you can learn from this launch and apply to your book marketing. A couple of caveats:  I am not an affiliate of this book, …

Future Trends in Digital Publishing

Angela Collins is a design student from Australia who did extensive research on what we can expend in digital publishing in the future.  She kindly allowed me to publish her findings here: Where is the future of digital publication heading and how does it affect the role of the graphic designer? Furthermore, what are the …

New Amazon Options and Rules

Once again, Amazon.com is shaping the book market with innovation.  They have just released two new enhancements that you must know about, both as a reader and an author.  Both will make book marketing better so I’m a big fan. Free samples-  Just like at your favorite ice cream store, Amazon now offers you the ability …

How Karen added 5K Subscribers in a Weekend

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Karen Brody, one of my book marketing students, recently did a remarkable promotion on Kindle and added 5,000 subscribers to her email list.  I was so thrilled by her results that I did a quick interview with her so you could grab some ideas for your book marketing efforts.  Karen is doing another free promotion …

Social Media Tips from Martha Giffen

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I met a smart and savvy woman at a conference and fell in love with the way she teaches authors about social media. Martha Giffen is a best-selling author and one of the smartest people I know in the social media arena. She graciously agreed to share her best author tips in this 30 minute …

Ready for a Dose of Book Marketing Reality?

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Just had to share this outstanding blog post from Russell Blake- a novelist with more than 30 books under his belt. Russell takes on “the dream of being discovered” and tells it like it is….which means that you have to do a lot of work to become a successful author. I agree with his thoughts, …

The Bookstore is Not Dead

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Last week while I was in Portland, I had the opportunity to visit Powell’s Books, the biggest bookstore in America. It was heavenly….an entire city block filled with books.  I jokingly referred to it as an orgy for book lovers. Powell’s features books of all genres from novels to cookbooks to poetry to self-help.  There …