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Platform Part 2

More great information from Greenleaf  Book Group Money is personal. Spilling your economic guts to anyone other than your spouse, partner, or family members is unheard of to most people. But not to Suze Orman. Orman, a financial advisor-turned-television host and bestselling author, listens to personal financial pain on a daily basis and gives empowering …

Freeing Your Muse

In ancient mythology, a muse was a goddess who inspired artists. There were nine muses in Classical Mythology, each one responsible for inspiring a particular set of artists: one for poets, one for musicians, and even one for dancers and comedians. Meet Calliope, the Muse of Epic Poetry, as imagined by a Roman sculptor in …

The Formula for Great Back Covers

Your back cover copy is an essential component of your book marketing.  Research tells us that potential book buyers look at the front cover for a brief 3-8 seconds, flip the book over to scan the back cover copy, and then quickly decide to open the book or to put it down. Thus, the words …

The Most Important Sentence in Your Book

Remember the old Peanuts Cartoon? Snoopy, a lovable beagle, wanted to be a writer. There was a recurring story line featuring Snoopy atop his dog house with his old manual typewriter, beginning his book. Snoopy never got further than his opening line, “It was a dark and stormy night.” The first line is the most …

The Missing Ingredient of a Finished Book

The singer Natasha Benningfield released a hit song several years ago about opening up the dirty window and beginning a book. The chorus had a line, “Today your book begins.” While this is a catchy pop lyric, it can also give you a tip about getting your book finished. One of the most important ingredients …