Harness the Power of Online Relationship Building Tools to Grow Your Reach During Your Virtual Book Tour


Harness the Power of Online Relationship Building Tools to Grow Your Reach During Your Virtual Book Tour

by D’vorah Lansky, M.Ed.

I’d like to thank Lynne for graciously hosting me, as a guest blogger, in celebration of the launch of my newest book, 21 Ways to Launch a Successful Virtual Book Tour.

As authors, it is important for us to easily access tools that allow us to get more done in less time. When participating in virtual book tours, there are many projects and many systems to streamline, as you promote your event and reach out to new audiences. In this article I’ll share three of my favorite relationship building tools for authors, with you.

Gravatar – Brand Yourself While Sharing Blog Comments

gravatar A “gravatar” allows your photo to show up when you post an article or comment on a blog, anywhere on the Internet! This is a great relationship building tool as people can see what you look like. There is no cost to register, you just need to link your account to an email address and upload an image. It is best to upload an image of YOU for best results, as people want to do business with people, not logos. Go ahead and set up yours today (www.Gravatar.com) then scroll down below this article and share a comment or idea. Watch how your photo shows up like magic!

Reach More People and More Social Networks with Hootsuite

hootsuiteHootSuite (www.HootSuite.com) is a Web based application that allows you to maximize your Twitter experience and makes it very easy for you to monitor your direct messages and keep an eye on any tweets and retweets that reference your Twitter name, or any search term you choose. HootSuite also makes it very easy for you to follow conversations, lists, hashtags and even specific people. You can create a tabbed layout and add up to six list streams to each tab. This can help you to segment conversations and easily keep track of what is going on. This is a powerful way to keep a pulse on the conversations taking place on Twitter, based on the keywords of your book, community, and/or topic.

Jing Project – Free Screen Capture and Webcam Software

JingJing Project (www.techsmith.com/jing) is a free screen-capture video program from TechSmith that allows you to record up to five minutes of video. This is actually an ideal amount of time to get your message across and it is easy to upload to YouTube. Jing Project videos make great content for video blog posts, which are called vlogs. No fancy equipment is necessary and you can capture a video of you speaking or of something on your desktop. For your virtual book tour, you can share tips from your book, record a mini book reading, discuss aspects of your topic, share details about your character development, tell the story of your author journey, and much more.

Which of these tools intrigues you the most? How would you use them to support your virtual book tour? Scroll down to share your ideas in the comments section below.

This post is being written in honor of a virtual book tour celebrating the publication of my third print book. You can enjoy the festivities by joining us on the tour to 21 blogs, in honor of 21 Ways to Launch a Successful Virtual Book Tour. Scroll down to access the virtual book tour schedule as well as a link to the book on Amazon. Thank you and enjoy!

bookcoverD’vorah Lansky, M.Ed., is the author of 21 Ways to Launch a Successful Virtual Book Tour. Visit her book blog and check out the full schedule for the virtual book tour, celebrating the launch of this exciting new book: www.VirtualBookTour21Ways.com

D’vorah offers virtual book tour workshops and courses for authors, entrepreneurs, and virtual professionals. She has taught hundreds of people, across the globe, how to conduct successful virtual book tours. You can purchase her newest book on Amazon at: www.VirtualBookTour21Ways.com/amazon


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