Penny is a best-selling author and internationally recognized book marketing and media relations expert. She is also an Adjunct Professor teaching Self-Publishing for NYU.
Her company is one of the leaders in the publishing industry and has developed some of the innovative Social Media/Internet book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity which has been called the “leading guide to everything Internet” AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, Twitter, blogs, book videos, and relevant sites to push a product, message, speaker or service into the virtual community and connect with sites related to the client topic, positioning them in his or her market. AME has had eleven recent books top the bestseller lists including New York Times, USA Today, and Wall Street Journal.
Penny and I had a juicy discussion of the latest trends for book PR and talked about Red Hot Internet Publicity, her amazing book, freshly updated for 2013.